Privacy Policy

1. Information We Collect

To provide you with a seamless and secure shopping experience, we collect information that you provide directly and through automated technologies.

A. Information You Provide to Us:

• Identity and Contact Data: Name, email address, shipping/billing address, phone number when you create an account, make a purchase, or contact our support team.
• Financial and Transaction Data: Payment information (processed securely via our partners like Visa, MasterCard, JCB, and PayPal), order history, and items purchased (e.g., Activewear, Character Shoes, Dance Sneakers). We do not store full credit card details on our servers.
• Profile and Preference Data: Account password, size preferences, wish lists, and communication preferences.
• Communication Data: Correspondence with us via email (e.g., [email protected]) or other channels.

B. Information Collected Automatically:

• Technical and Usage Data: IP address, browser type, device information, pages viewed, time spent on site, and referral URLs.
• Cookie and Tracking Data: See Section 6 for detailed information.

2. How We Use Your Information

Your information helps us perfect your pirouette from browse to checkout. We use it to:

• Process and fulfill your orders for Dance Shoes, Dancewear, Bags, and other products globally (excluding some remote areas).
• Provide customer support and respond to your inquiries.
• Personalize your experience by suggesting products (like Ballet Flats or Basics & Uniform) tailored to your dance style.
• Send transactional emails (order confirmations, shipping updates).
• With your consent, send marketing communications about new collections, offers, and dance tips.
• Improve our website, products, and services through data analysis.
• Prevent fraud and ensure the security of our payment systems, which use industry-standard SSL encryption.

3. Sharing and Disclosure of Information

We value your trust and only share your information in the following circumstances:

• Service Providers: Trusted partners who assist with payment processing (Visa, MasterCard, JCB, PayPal), shipping, IT services, and marketing. They are contractually bound to protect your data.
• Legal Compliance: If required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business.
• With Your Consent: In any other case, we will seek your explicit consent.

We do not sell your personal information to third parties.

4. Data Storage and Security

Your financial details are never stored on our servers. We employ robust security measures to protect your data:

• SSL Encryption: All transactions are protected by industry-standard Secure Sockets Layer (SSL) technology.
• Secure Storage: Personal data is stored on secure servers with limited access.
• Global Operations: As we serve dancers worldwide from our studio in Minneota, US, data may be processed and stored in the United States or other countries with adequate data protection laws.
• Data Retention: We retain your information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

5. Your Rights and Choices

You have control over your personal information, consistent with applicable laws (such as GDPR, CCPA):

• Access and Correction: You can access and update your account information at any time.
• Deletion: Request deletion of your personal data, subject to legal requirements.
• Marketing Preferences: Opt-out of marketing emails by clicking the “unsubscribe” link in any email.
• Data Portability: Request a copy of your data in a structured, machine-readable format.
• Restrict Processing: Object to or restrict the processing of your data in certain circumstances.

To exercise these rights, please contact us at [email protected]. We will respond within a reasonable timeframe.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing and shopping experience, much like the right shoes enhance your performance.

• Essential Cookies: Required for site functionality, such as secure login and shopping cart operations.
• Analytics Cookies: Help us understand how dancers navigate our site (e.g., from Childrens to Adults collections) to improve design and content.
• Preference and Marketing Cookies: Remember your preferences and show you relevant ads for products like Ballroom & Latin Shoes or Contemporary Footwear.

You can manage your cookie preferences through your browser settings. Note that disabling some cookies may affect site functionality.

7. International Data Transfers

We serve a global dance community. Your information may be transferred to and processed in countries other than your own, including the United States. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable law.

8. Children’s Privacy

Our Childrens collection is designed for young dancers, but our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent. If you believe we have collected such data, please contact us immediately.

9. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised effective date. We encourage you to review it occasionally.